The middle aged startup I'm at (70 employee now, 6 a year ago) are constantly having to juggle MacBooks because we can't get enough and enough of what we want.

The middle aged startup I'm at (70 employee now, 6 a year ago) are constantly having to juggle MacBooks because we can't get enough and enough of what we want. Half my team are on airs that can't really hack it and waiting for new pros to come in. 16GB RAM versions are particularly hard to get ahold of. We buy direct from Apple. I never really saw the point of resellers in countries with established markets (were London based plus some Singapore, Jersey, NYC satellites). Wouldn't Apple obviously prioritize direct sales. Sorry for my ignorance, am I missing some obvious angle?