> Come to think of it, IRL text deep fakes don't even make sense. You can make up whatever quotes you like, you don't need GPT3 to do it for you. They make sen

> Come to think of it, IRL text deep fakes don't even make sense. You can make up whatever quotes you like, you don't need GPT3 to do it for you. They make sense for advertising and misinformation purposes. You don't have to pay a firm to drum up interest for a brand/product, theoretically, you'd be able to generate convincing conversations about the brand between bots on Reddit or Twitter, and do it at scale. Instead of paid posts on social media, you cut out the middle man and give the perception of community support for a brand/product, despite it being artificial. The last point goes for misinformation, as well. Want to start grassroots support for an idea/policy/person/group/place? Instead of paying teams of people to post on social media about it, you can automate the campaign and scale it with deep faked text. I don't think deep fakes are there yet for either purpose, though, and it isn't a given that they'll be good enough for them, either.