It probably is on purpose. They all sound positive, full of goodness and speeds and synergies for today’s hip intelligentsia (which could be you!). You didn't s

It probably is on purpose. They all sound positive, full of goodness and speeds and synergies for today’s hip intelligentsia (which could be you!). You didn't settle for a MacBook with a harvested midrange chip, no, that’s a pro under your fingertips. What does that mean? Doesn’t matter, it makes you feel good. It works for them because most of their products have only one or maybe two choices. It would never fly for white box sales, but Apple is not in that market.