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Netflix loves to say that they don’t do paid product placement and weasel out by doing product placement paid for by joint promotions (stranger things) or paid
by wodenokoto 5y ago
Netflix loves to say that they don’t do paid product placement and weasel out by doing product placement paid for by joint promotions (stranger things) or paid to “non-Netflix”-Netflix production (or what the hell the call it, when they don’t have exclusive rights to their Netflix exclusives) (any Korean show)
I think this is about product placement. And I just don’t understand why Netflix hasn’t begun doing dynamic product placement. It’s the weaseling out way of showing advertisements.
- InitialLastName 5y agoWhat do they call it when every alcoholic beverage in Ozark is produced by AB-Inbev and has a prominently-featured label?
- wodenokoto 5y agoThey say, it’s either a collab, where they share promotion and no money changes hand, so it’s “not paid product placement” or it’s not produced by Netflix (even though it has the big N animation and shows up when browsing for Netflix shows), so it’s “not Netflix who are doing the product placement.” It’s all weasel words. Netflix is obviously big on product placement. I don’t like it, but from a business point of view I think it’s their best option, in order to keep prices down, while still avoiding showing traditional sponsored segments.