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If they are yet another data broker with a novel phishing pitch, giving them your info just adds it to one more list among many. If they're legit, they could lo

• Nextgrid 5y ago
  I think this company itself is legit, at least for now, but the risk is that they'll forward this info to 200+ data brokers to "opt-out" - would you really trust them to actually opt you out, as opposed to opt you in (if you weren't already in there) and silently set a flag saying this person is of even more interest? If they can tell that the opt-out request comes from such a service, this increases the value of your profile even more as it's a signal that you might have enough disposable income to pay for such a service.
  • beyondd 5y ago
    There are a lot of reasons why people submit opt outs beyond whether or not they can pay, e.g. victims of domestic violence, police officers, court order, public figures, government officials, members of the military, etc. The data brokers are aware of this and generally have processes to accommodate the requests. If you do nothing, your information will continue to persist, multiply, and propagate unchecked. Those that take the time (or money) to remove the profiles, have dramatically reduced online footprints, which is why services like Optery are becoming more and more popular. Many companies are starting to mandate their employees use services like this to strengthen their security posture to reduce exposure to phishing, hacking, email spam, etc. Similar to being required to use a VPN or MFA at work to protect the security of the company.