Maybe instead of demographic, it's about people whose public image is part of their job. Like startup executives, academics, athletes, politicians (even "low-le

Maybe instead of demographic, it's about people whose public image is part of their job. Like startup executives, academics, athletes, politicians (even "low-level" politicians like city councilman), product managers, or venture capitalists. That's a lot of people who are juicier targets than someone earlier in their career, like a student, an associate, or entry-level software developer.