>instead of making better phone than Nokia he would make something that no one at Nokia or anywhere else even dreamed of. Aka Blue Ocean product/market strateg

>instead of making better phone than Nokia he would make something that no one at Nokia or anywhere else even dreamed of. Aka Blue Ocean product/market strategy. Basically, rather than being a shark swimming in a ocean that is colored red from the blood of all the other sharks competing, you leave and find a blue ocean. Sounds good on paper but sometimes that market is much smaller, and/or just being the first-to-market doesn't guarantee you'll be successful.