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"Earlier this year, I carried out an fMRI experiment to find out whether iPhones were really, truly addictive, no less so than alcohol, cocaine, shopping or vid

"Earlier this year, I carried out an fMRI experiment to find out whether iPhones were really, truly addictive, no less so than alcohol, cocaine, shopping or video games. In conjunction with the San Diego-based firm MindSign Neuromarketing, I enlisted eight men and eight women between the ages of 18 and 25. Our 16 subjects were exposed separately to audio and to video of a ringing and vibrating iPhone. ... In short, the subjects didn’t demonstrate the classic brain-based signs of addiction. Instead, they loved their iPhones." Fanboism to a whole new level. I really like my iPhone a lot, but I'm not sure if I "like like" my iPhone.

technoslut 15y ago
>Fanboism to a whole new level. I really like my iPhone a lot, but I'm not sure if I "like like" my iPhone. The article is a bit confusing as it goes in many directions. It starts with the 'cult of Apple', then goes into how Apple is indoctrinating the youth into touch (which is natural for a 14 month old) and concludes with how all people are emotionally attached to their phone, regardless of the brand. The iPhone is always the easy target but it shouldn't have been the focus of the article. Edit: I've never thought fanboyism is particularly wrong. There's nothing wrong with being a fan of sports team, musician, actor or brand. The problem is when they become irrational and angry.
- libria 15y ago
  No, there is something fundamentally wrong with fanboism. Imagine a company very similar to Apple that suddenly came into existence; call it "Orange". Suppose Orange had products nearly identical to Apple in quality/UX except for a few innovations here and there. Would an Apple fanboi embrace Orange as a potential new vendor or defend their current pet corporation? I understand people liking a product/process because it is efficient and profitable or even aesthetic. But fanboism in all its forms creates a stagnant mind with blind loyalty that dismisses superior products. BTW, this also extends to musicians, actors, sports teams. Sports teams are way too transient even define as an entity. Players become free agents or retire, coaches get fired. I do wonder if any Houston Oiler fans cheer for the Tennesee Titans.

technoslut 15y ago

>Fanboism to a whole new level. I really like my iPhone a lot, but I'm not sure if I "like like" my iPhone. The article is a bit confusing as it goes in many directions. It starts with the 'cult of Apple', then goes into how Apple is indoctrinating the youth into touch (which is natural for a 14 month old) and concludes with how all people are emotionally attached to their phone, regardless of the brand. The iPhone is always the easy target but it shouldn't have been the focus of the article. Edit: I've never thought fanboyism is particularly wrong. There's nothing wrong with being a fan of sports team, musician, actor or brand. The problem is when they become irrational and angry.

libria 15y ago
No, there is something fundamentally wrong with fanboism. Imagine a company very similar to Apple that suddenly came into existence; call it "Orange". Suppose Orange had products nearly identical to Apple in quality/UX except for a few innovations here and there. Would an Apple fanboi embrace Orange as a potential new vendor or defend their current pet corporation? I understand people liking a product/process because it is efficient and profitable or even aesthetic. But fanboism in all its forms creates a stagnant mind with blind loyalty that dismisses superior products. BTW, this also extends to musicians, actors, sports teams. Sports teams are way too transient even define as an entity. Players become free agents or retire, coaches get fired. I do wonder if any Houston Oiler fans cheer for the Tennesee Titans.