4 ms·
Eventually, this policy, if it succeeds, will lead to generic-brand cars. Big discount retailers will be selling store-brand cars, perceived as slightly inferi
by lucas_membrane 5y ago
Eventually, this policy, if it succeeds, will lead to generic-brand cars. Big discount retailers will be selling store-brand cars, perceived as slightly inferior, for a little less than the brand-name manufacturer prices, perhaps purchased by the retailers under confidential deals from the same manufacturers selling the premium cars, or perhaps made by very low-wage manufacturers who do only final assembly and obtain components/assemblies from the same suppliers who supply the brand-name makers. It works for soda pop and corn flakes, and people gotta have cars.
- robert_foss 5y agoI'm not seeing any off-brand Teslas sold at Wallmart. I think this is a bad take.
- lucas_membrane 5y agoWhen I wrote, "Succeeds," I meant becomes a standard practice of all the major car manufacturers. It is the elimination of some forms of price competition that will drive the development of other forms of the same. Maybe etsy and alibaba will start selling automobiles, or maybe you will be able to assemble your own car from legos; maybe the dealers or manufacturers will be able to offer bargain seekers discounts on open-box or previously returned vehicles, or free floor-mats, or inflated values on their trade-ins, or special financing, etc. Those cars aren't going to sell themselves.