No company is benevolent. Every company ultimately seeks to maximize its bottom line. The whole premise of capitalism is that in a healthy market there will be

No company is benevolent. Every company ultimately seeks to maximize its bottom line. The whole premise of capitalism is that in a healthy market there will be some agents whose selfish interests happen to align with your own. For example, while Apple finds it advantageous to play up the privacy angle when competing with Google in the US, its PR statements shouldn't be confused with benevolence. In this case, Google burnishes its image from flexing its internet muscles to "help the little guy".