It is interesting to note that Apple, Cisco, Google et al. don't have a method of getting paid by Russians anymore now that Mastercard/Visa and SWIFT have been

It is interesting to note that Apple, Cisco, Google et al. don't have a method of getting paid by Russians anymore now that Mastercard/Visa and SWIFT have been shut down. Cloudflare, being paid by page operators outside the Russian Federation, does not face that challenge. Instead, they want more users, for more users directly means more cash for them. Of course, it is a lot more socially acceptable to claim you're pulling out of Russia to protest the invasion, or to stay in to give people better information. Doesn't make you look like it's all about the money for you.