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Just out of curiosity, which of the two platforms had the higher net number of conversions ? It feels like this is very relevant especially since you think you
by div 15y ago
Just out of curiosity, which of the two platforms had the higher net number of conversions ?
It feels like this is very relevant especially since you think your next Adwords campaign will be more successful.
- hartror 15y agoAlso of import: which had the cheaper cost per conversion and can you scale the traffic up?
- kerryfalk 15y agoFacebook on both counts. Again, I was shocked. The CPC on Facebook started higher than it ended and the average ended up being lower than on AdWords (By about 10% or so IIRC). So Facebook ended up sending slightly more traffic over the course of the campaign and converted far more users - by large margin, >70% of the total. So I'm sure my AdWords campaign could use some improvement as I don't think the difference should be so great, but it has been. And again, this is not what I was expecting. I was expecting the opposite.