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Dealer margins on the cars themselves are actually super thin* - they make their money on optional add-ons plus service * unless the car we're talking about is
by elSidCampeador 5y ago
Dealer margins on the cars themselves are actually super thin* - they make their money on optional add-ons plus service
* unless the car we're talking about is _really_ expensive
- parkingrift 5y agoHistorically true, but not true during the pandemic. Dealers are relishing the supply constraints and charging significantly above MSRP. I’d happily get in line to buy a particular car at MSRP directly from the manufacturer. If I won’t get it for a few months that’s fine. I will not overpay a dealer.
- mywittyname 5y agoThe cars the GP is talking about haven't been in production for years. The Focus RS ended production in 18, while the Fiesta ST held on for another year. And I can say that '19 was the best year in recent memory to purchase a vehicle. Cars like that are weird though. Some dealers dump them for a steep discount, since they don't sell in volume, can sit for multiple model years, and bring in a lot of tire kickers, while some lock them up in a showroom and ask 30% over market value for them.