I have run a few test campaigns on AdWords and Facebook recently. I was expecting better traffic and conversions from my Google campaign. The exact opposite ha

I have run a few test campaigns on AdWords and Facebook recently. I was expecting better traffic and conversions from my Google campaign. The exact opposite happened, and by a large margin. I received a lot more traffic from Google in a shorter timeframe but converted that traffic to registered users somewhere in the 5% range - I wasn't really happy with that. I believe the root cause there was the words I was picking, it's really hard to pick the right search terms. I don't think I've got it right yet and I expect my next campaign to go better. Facebook's process is much, much more intuitive for a marketer though. It's easy for me to identify what my specific target market "likes" and then advertise a compelling message to them. The frequency of traffic was lower than Google's but the quality of the traffic was much, much higher. I converted nearly 20% of the traffic which I was much happier with. I prefer Facebook's targeting as I found it a lot easier and it worked well for me but I need to spend more time with AdWords to determine if Facebook is better for me (It ended up being cheaper, too), but it's been pretty good so far.