1. The pitch. "Get your own Groupon in 30 minutes" (paraphrase) doesn't inspire confidence. 2. The name. Zuppy? Zoopy? Not sure how to pronounce it or what it

1. The pitch. "Get your own Groupon in 30 minutes" (paraphrase) doesn't inspire confidence. 2. The name. Zuppy? Zoopy? Not sure how to pronounce it or what it is. The name is confusing at best. 3. Overall organization from an advertising perspective: pitch (stimulus) at the top, cost (response) at the bottom. It's too long and perhaps the wrong message. 4. Maybe start with the example site, along with a clear pitch like "Our customer sold 10 zillion Zuppys worth Billions of the Kuala Lumpur tour." (All numbers fictitious.) 5. Then lead right to the pricing section as page 2; and put "as seen" and the tour after that on some other page. Establish value first, then tell me how much it costs, then back it up with credibility. The page problems, though, are kind of trivial compared to the overall business problem.