I think a lot of it depends on how a given product is branded/marketed. Mrs. Buttersworth's is a good recent example here in the U.S. Had this brand actually

I think a lot of it depends on how a given product is branded/marketed. Mrs. Buttersworth's is a good recent example here in the U.S. Had this brand actually been originally founded by a kindly grandmother who happened to be black and started bottling up her favorite syrup recipe, there would be no issue. (or anything that even remotely related to how it was branded) Another example are current stories about things like Russian Vodkas are rebranding (to distance themselves from the current situation) when the reality is that the only thing Russian about them is the brand name. We do this all the time with consumer brands from foods to restaurant chains claiming, directly or indirectly, some level of authenticity that isn't even remotely there either in terms of the product itself or those involved in producing it... often neither. It's even worse when said brand is actively harming the group they are profiting from the association with.