Indeed. The main differences are 1) lead times 2) financial risk. Everything is slower and costs more when you go from software to hardware. Like 10-100x. The

Indeed. The main differences are 1) lead times 2) financial risk. Everything is slower and costs more when you go from software to hardware. Like 10-100x. The difference that most shocked me is just how unmotivated manufacturers and resellers will be to get your business. You have to audition, and sometimes plead, to give them money. The reason is because the cost of taking on a customer for hardware can be very high. This is much less true for software.