The first part is finding something people will be spending money on in like a year. You either have to be in an industry and see the “next major iteration”, “

The first part is finding something people will be spending money on in like a year. You either have to be in an industry and see the “next major iteration”, “now that this tech exists let’s make it simpler” or you have to talk to a lot of people to find a common trend. Once you have that you start talking and showing your MVP to people. They will give you product excuses not to buy. Use those excuses to slowly iterate your product to remove those excuses. If at the end there are no excuses and people aren’t buying your value prop isn’t strong enough. Start with “why are people allocating budget here when they could allocate it to something else” … it needs to affect the bottom line somehow because someone who’s buying your product needs to make a business case internally. So find a trend, iterate on the product, make sure there’s a “reason to spend money on your product instead of another product”