> B2B hardware is much more doable This is a point that usually gets lost in these discussions. The type of market makes a huge difference. My "side businesses

> B2B hardware is much more doable This is a point that usually gets lost in these discussions. The type of market makes a huge difference. My "side businesses" have always targeted B2B or niche B2C services and I have a lot of experience doing that. Businesses are far less price-conscious than individuals. However, I also worked for a company making consumer wearable hardware and the approaches you have to take, along with the minimum viable volumes are night and day. Also, consumer products tend to require certification testing that industrial ones don't.