My broader point is that some of these examples aren’t of a personality being present throughout a product, so much as one isolated instance: A 404 page, an omn

My broader point is that some of these examples aren’t of a personality being present throughout a product, so much as one isolated instance: A 404 page, an omnipresent chimp. Less that gimmicks, as I used the term, are bad so much as they are insufficient. Admittedly, showing pervasive personality is harder to do in a format such as your blog post. (And it’s quibble-y and dead-horse-beating of me, but the MailChimp mascot has tricked me into clicking links I did not really want or need to click.)