Google, et al are taking over the traditional printing and retailing business. This was only the province of publishers when it made financial sense to provide

Google, et al are taking over the traditional printing and retailing business. This was only the province of publishers when it made financial sense to provide these services in house. Publishers also market, set, edit, translate, and finance books. In the ebook market, this can mean both simplified distribution and production; it is not a problem for publishers.