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That description should also supply a warning about a difficulty that UX designers, and Apple in particular, have struggled with over the years: they're going t

That description should also supply a warning about a difficulty that UX designers, and Apple in particular, have struggled with over the years: they're going to a great deal of effort to optimise their designs for the first hour of use.

kragen 5y ago
In 01981 if users didn't like your design in the first hour trying it out in the computer store they wouldn't buy your computer. Now if they don't like your design in the first five minutes of downloading it from the app store they'll uninstall your app. There's a real tradeoff between ease of use and ease of learning, but software merchants are in a real bind here.
- AussieWog93 5y ago
  >In 01981 Any reason for the leading zero? Is it a native language thing?
  - mahathu 5y ago
    The Long Now Foundation uses five-digit dates, the extra zero is to solve the deca-millennium bug which will come into effect in about 8,000 years. https://longnow.org/about/ https://longnow.org/about/
    - selfhoster11 5y ago
      Honestly, a leading zero in human-readable text is a non-solution. Year numbers are variable length decimal strings, not a four or five digit fixed length field. Any historian concerned with 6 AD-999 AD will likely not include a leading zero in any year figures they use. I don't see why the people of the present or the future should do any different. Machine readable implementations, sure. Have as many digits as you wish. But for human written material, it just looks weird.
    - mattl 5y ago
      They also promote NFTs, so I have lost my respect for them. https://twitter.com/longnow/status/1436364868131586054 https://twitter.com/longnow/status/1436364868131586054
  - bmn__ 5y ago
    https://news.ycombinator.com/item?id=30497171 https://news.ycombinator.com/item?id=30497171
- mjw1007 5y ago
  Certainly. They were also optimising for positive reviews in newspapers and magazines, which were also typically based on a short period of use. I don't remember seeing this one on the usual lists of forms of market failure, but it's real.
asoneth 5y ago
Over-optimizing for the walk-up-and-use experience at the expense of a more realistic subset of usage is sometimes referred to as the "Pepsi Challenge" or "sip test" observational bias. You might even consider it a special case of the "streetlight effect" where people choose their research methods primarily based on how easy it is to collect that kind of data. (When I used to teach UX I had a whole lecture dedicated to alternate approaches to avoid falling into the trap of over-optimizing for novices, things like GOMS/KLM, log analysis, heuristic evaluations, diary studies, cognitive walkthough, surveys, etc.)

kragen 5y ago

In 01981 if users didn't like your design in the first hour trying it out in the computer store they wouldn't buy your computer. Now if they don't like your design in the first five minutes of downloading it from the app store they'll uninstall your app. There's a real tradeoff between ease of use and ease of learning, but software merchants are in a real bind here.

AussieWog93 5y ago
>In 01981 Any reason for the leading zero? Is it a native language thing?
- mahathu 5y ago
  The Long Now Foundation uses five-digit dates, the extra zero is to solve the deca-millennium bug which will come into effect in about 8,000 years. https://longnow.org/about/ https://longnow.org/about/
  - selfhoster11 5y ago
    Honestly, a leading zero in human-readable text is a non-solution. Year numbers are variable length decimal strings, not a four or five digit fixed length field. Any historian concerned with 6 AD-999 AD will likely not include a leading zero in any year figures they use. I don't see why the people of the present or the future should do any different. Machine readable implementations, sure. Have as many digits as you wish. But for human written material, it just looks weird.
  - mattl 5y ago
    They also promote NFTs, so I have lost my respect for them. https://twitter.com/longnow/status/1436364868131586054 https://twitter.com/longnow/status/1436364868131586054
- bmn__ 5y ago
  https://news.ycombinator.com/item?id=30497171 https://news.ycombinator.com/item?id=30497171
mjw1007 5y ago
Certainly. They were also optimising for positive reviews in newspapers and magazines, which were also typically based on a short period of use. I don't remember seeing this one on the usual lists of forms of market failure, but it's real.

asoneth 5y ago

Over-optimizing for the walk-up-and-use experience at the expense of a more realistic subset of usage is sometimes referred to as the "Pepsi Challenge" or "sip test" observational bias. You might even consider it a special case of the "streetlight effect" where people choose their research methods primarily based on how easy it is to collect that kind of data. (When I used to teach UX I had a whole lecture dedicated to alternate approaches to avoid falling into the trap of over-optimizing for novices, things like GOMS/KLM, log analysis, heuristic evaluations, diary studies, cognitive walkthough, surveys, etc.)