Such "Wellness Programs" do exist for health plans in the US, where you get incentivized (e.g. discounts/waived fees/increased coverage) for following whatever

Such "Wellness Programs" do exist for health plans in the US, where you get incentivized (e.g. discounts/waived fees/increased coverage) for following whatever behavioral constraints they asked for (e.g. going to a gym, exercising regularly, and so on). They're not universal, but they are a thing in some cases.