4 ms·
iSuppli routinely made the same claim about iPhone 3, 3GS and 4, as well as the iPad 1 and 2. They take the standard, off-the-shelf component prices, make an ad
by wazoox 15y ago
iSuppli routinely made the same claim about iPhone 3, 3GS and 4, as well as the iPad 1 and 2. They take the standard, off-the-shelf component prices, make an addition and publish a press release "Ta-da! They must be losing money, those sneaky bastards!". This is getting tiring.
Amazon, just like Apple, doesn't really buy components by the million at street unit price, is this a surprise? Why do people still comment on these non-events, insignificant press releases? This is only iSuppli marketing, and not much else.
- InclinedPlane 15y agoAmazon is very sensitive to costs, and they are also very, very good at negotiating costs. If you knew how much UPS charges them for some of their services you would be shocked, for example. Given that the naive component cost for the Fire comes out very near to the retail price I'm pretty sure that they are actually making a profit on the devices.
- kalleboo 15y ago> They take the standard, off-the-shelf component prices Do you have a source for this or are you just making an assumption?
- wazoox 15y agoAt least that was exactly the case the first few times they made their PR on iPhones; they gave the price per component, and it could easily be verified on the web to be usual, off-the-shelf street prices.