Sure. It's a complex and fuzzy process, which is probably why it hasn't been explained well. It starts with you & your customer. I see that you're behind archi

Sure. It's a complex and fuzzy process, which is probably why it hasn't been explained well. It starts with you & your customer. I see that you're behind architexa and I can see you're not sure what kind of personality you want for your product. Why did you decide to make this? Is this a personal problem you have? Who is your target customer? Why do they want your product? Do they want to work faster? Or prevent mistakes? Or use something with very little friction? And don't say all of the above, because no product can be all things to all people, just like no person can be likeable to everyone (well, except Ryan Hupfer). Answering those questions starts you down the road of developing your product's personality. Also check out 37 Signals's article on finding an enemy - http://gettingreal.37signals.com/ch02_Have_an_Enemy.php http://gettingreal.37signals.com/ch02_Have_an_Enemy.php