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Great read. A shortcut to injecting personality touched on but not highlighted in your article is building around a spokesperson. These come in three flavors:
by aresant 15y ago
Great read.
A shortcut to injecting personality touched on but not highlighted in your article is building around a spokesperson.
These come in three flavors:
Anthropomorphic mascot that doesn't age, doesn't go on benders in Vegas, doesn't get divorced, etc:
-= GEICO Gecko
-= Aflac Duck
-= Reddit Alien and follow-up of HipMunk.
-= Mickey Mouse
Or your "over the top" fictional people:
-= Old Spice guy
-= The Most Interesting Man in the World, etc.
-= Betty Crocker
And the grand finale if you can't pull it off, the founder as hero / personality
-= Steve Jobs
-= Dave from Wendy's
-= Larry Ellison
- jasonshen 15y agoGreat point. Spokespeople / mascots are great. I think Alexis Ohanian is adamant about how having a mascot was a big part of what made Reddit succeed in growing and building a cult (and now massive) following.
- kn0thing 15y agoIndeed! :) breadpig.com too. I've given a couple classes on Making Something People Love that hits on a lot of these. So happy to see more people talking about building brands with personality.