Without knowing what your friend is asking for, it is possible the amount of work is that great; or the amount of design work; or the amount of expected hand-ho

Without knowing what your friend is asking for, it is possible the amount of work is that great; or the amount of design work; or the amount of expected hand-holding and changes of mind as the site comes together; or post-development training. Would definitely ask for a breakdown of fees to see where the money is allotted. Your friend should certainly shop around for pricing and referrals.