4 ms·
It's structural; a middle-man in the merchant sales cycle presents two fundamental value-add propositions: 1. Eliminate the hassle of finding and dealing with
by sunchild 15y ago
It's structural; a middle-man in the merchant sales cycle presents two fundamental value-add propositions:
1. Eliminate the hassle of finding and dealing with prospective customers,
2. Educate the merchant about customer demographics and preferences.
That latter point is why all "sales broker" business models eventually lead to loyalty programs (which is a euphemism for data collection, volume incentives, and targeted advertising).