“please, please, please put videos, feature lists, and screenshots of your product on your website! These people do not want to go through a big process to buy

“please, please, please put videos, feature lists, and screenshots of your product on your website! These people do not want to go through a big process to buy your product (this is the whole reason they do not involve the purchasing department!). Hence, make it easy to understand what your product really is and easy to buy it.” Obfuscation of the actual product seems to work well for big ticket purchases. I have been in quite a few sales meetings where I tried to figure out what the f……ng product actually does but couldn’t get a straight answer. Same for pricing. But somehow the IT big shots loved the presentations and bought it. There seems be a layer of mutual bullshitting going between sales guy and VPs on the regular engineer doesn’t seem to be able to understand.