Offer them a 100% up-time guarantee for a year if they also promise to avoid being sick for the entire next year. If they can't avoid succumbing to a virus, wh

Offer them a 100% up-time guarantee for a year if they also promise to avoid being sick for the entire next year. If they can't avoid succumbing to a virus, why would they expect your service to avoid it (or any other sort of bug)?