No, the 'smart move' for most companies is to withdraw. Putin gains almost everything by having his censorship and then having Russians enjoy regular products

No, the 'smart move' for most companies is to withdraw. Putin gains almost everything by having his censorship and then having Russians enjoy regular products and services. Russians still support the war and incursion, at least partly due to propaganda, and they won't miss a beat (pun intended) whatever Spotify censors. One of the most important things we can do to 'signal' to the Russian public that 'it's bad' is to pull products and services that they know and love. It's not hugely material from an economic perspective (though it will definitely hit), but not having Starbucks, McDs, Coke, Nike, Spotify, Apple, Netflix - which means maybe no music, entertainment, sports, football - it's important. It's one of the only ways that every day Russians can 'feel' that they are definitely begin excluded. You want this war? No lattes, Iron Mans, your Volvo will go into disrepair and your iPhone is degraded. For some services, like Google, which is an 'access point outside of Russia' - it's the opposite, we should do everything we can to keep Russian ability to somehow 'get past the firewall' - that is where your strategy would apply. But for consumers services, no - we should be withdrawing. Today Fedex, MS, Volskwagen announced withdrawal. I believe Coke, Starbucks, McD will follow suit. I should note that it seems the companies with the most 'boots on the ground, dispersed' have the toughest time. It's easy for digital companies to stop/start, harder for those with factories (i.e. Volvo), but even harder for those with broad brand awareness, a lot of local entities and possibly local supply chains, like McDs. But McDs, though not very important, is kind of like the 'biggest symbol' as they were the thing that was had first after the Berlin Wall came down. Getting a McDs was a signal that the country had entered modernity. It's a bit perverse (!) but it's still populist. Most people like McD fries.