It’s the age old question, and one of the hardest parts about running a service business. I started off in the same position 10 years ago, I think what helped

It’s the age old question, and one of the hardest parts about running a service business. I started off in the same position 10 years ago, I think what helped me the most was eventually finding a niche, and focusing on one type of client or problem (as “programming” is way too broad, that and getting initial referrals from friends and family members. I feel like a gross sales guy linking to my blog, but I am in the process of fully documenting my journey from developer, to building, running, and ultimately selling my software agency - so there may be a few articles that are beneficial for you at https://www.devtoagency.com https://www.devtoagency.com , specifically https://www.devtoagency.com/think-niche/ https://www.devtoagency.com/think-niche/ and https://www.devtoagency.com/referrals-from-friends-and-family/ https://www.devtoagency.com/referrals-from-friends-and-famil... Good luck!