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This is somewhat against Google’s policies: https://support.google.com/adspolicy/answer/6118?hl=en https://support.google.com/adspolicy/answer/6118?hl=en WaPo
by mcenedella 5y ago
This is somewhat against Google’s policies:
https://support.google.com/adspolicy/answer/6118?hl=en https://support.google.com/adspolicy/answer/6118?hl=en
WaPo might claim - “we’re not pretending to be CNN, we are accurately stating that we provide breaking news about CNN.” And with CNN often in the news these days, there is some validity to this position.
In general, you can’t even use ‘Coke’ in your ad if you’re Pepsi, as in ‘Tastes better than Coke - buy Pepsi.’
- ModernMech 5y agoIs that why they say "the leading competitor" and show a blank red can? I mean, we all understand who they're talking about, why do they have to be coy?
- whatshisface 5y agoThey do the leading competitor thing to avoid advertising for their competition. For example they don't want people saying, "Brand A says they're 25% better than Brand B, but Brand B is half the price..."
- chrismcb 5y agoTo avoid lawsuits.
- chrismcb 5y agoSure you can. But can you back it up? There really isn't a law preventing you from using a competitors name. Just as long as you don't make it look like you (that works be trademark infringement which is also against Google's policy) But if you use your competitors name, your claim has to be truthful. "Taste better"is subjective and is but a fact. But rather than deal with these issues and potential lawsuits, better to just buy mention the name.