Both, some partners have external syndication or promotion deals. A lot of partners are now using services like Blip.tv and Revision3 alongside Youtube. Other's

Both, some partners have external syndication or promotion deals. A lot of partners are now using services like Blip.tv and Revision3 alongside Youtube. Other's sell products, do advertising and other things on the side, all because they are popular on Youtube, but not related to their viewcount (Rhett & Link is a good example, they now have a successful TV show). Some have lower CPC/CPV values due to their audience and content. Some don't even use adds. This report was put together under the logic of "The average CPV is $0.001 so every 1k views = $1", rather than doing any actual research