Decline of religion (maybe). People aren't sure what makes someone a good person, so they latch on to whatever fashionable cause is being promoted as GoodThink

Decline of religion (maybe). People aren't sure what makes someone a good person, so they latch on to whatever fashionable cause is being promoted as GoodThink by the media this week and then try to make everything about that. An amusing example I just read about is Tony's Chocoloney, an "edible virtue signal": https://thenewconservative.co.uk/tonys-chocbaloney/ https://thenewconservative.co.uk/tonys-chocbaloney/ What's interesting is how often this blows up in the faces of the people doing it. Tony's Chocolate seems to have mostly just infuriated customers with its actions. If anyone is actually buying this chocolate bar because it makes them feel virtuous it's hard to notice. At some point smart CEOs are going to crack down on this stuff. It was the founder of Hacker News who said "keep your identity small". Probably that'll come back into fashion as awareness grows of how destructive letting insecure marketing interns emotionally bully executives is.