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There are other brands, but Deere controls more than half the market. But as importantly, tractors aren't dumb machines. There are inputs in material and labor
by HWR_14 5y ago
There are other brands, but Deere controls more than half the market. But as importantly, tractors aren't dumb machines. There are inputs in material and labor designed to work with them. So it might be that the farmers would have opted into the entire other ecosystem, but it also might be that due to escalating network effects they cannot do so without moving to a new farm in a different area.
> Or is the issue that people have already purchased tractors and can't repair those
They also claim that Deere made some promises in 2018 about changing the repairability. And that if they were false-advertised to. But "swapping" is difficult, because the machines are huge and expensive as well as part of a bigger ecosystem.