Promote very very local news, venues, events ? Take the rural / urban répartition of texas into account, rather than California's one ? To put it bluntly, be

Promote very very local news, venues, events ? Take the rural / urban répartition of texas into account, rather than California's one ? To put it bluntly, be ostensibly "more red" than google (even though you would end up giving most of the same result, because the state is way more purple than expected) ?