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I think you misread: > And then you have the problem that people are used to IKEA stuff being the minimum acceptable level of quality. People see the IKEA lev

I think you misread: > And then you have the problem that people are used to IKEA stuff being the minimum acceptable level of quality. People see the IKEA level -- whatever that is -- as the minimum acceptable level. Anything worse than IKEA is not worth considering.

namdnay 5y ago
Do they though? There are lots of lower quality stores out there thriving I’d say IKEA serves as the benchmark of value for money.