4 ms·

SEO and SEM are effectively interchangeable at this point.

• austinpena 5y ago
  As someone who manages both SEO and PPC campaigns I don’t think that’s true. SEO is a subset of SEM and the “blackhat tactics” that SEO’s can use against competition are dramatically different than those used in the PPC world.
  • dsl 5y ago
    When you say "the police arrested a drug dealer," most people don't care if they were selling heroin or cocaine.