I remember Second Life being rolled out at work in 2007 to be our exciting new platform for our 2-week induction. That never got wide acceptance. Then Minecraf

I remember Second Life being rolled out at work in 2007 to be our exciting new platform for our 2-week induction. That never got wide acceptance. Then Minecraft has become the world's flagship interactive 3d world for creativity. There's obviously a huge social aspect, but that largely plays out on YouTube, twitch etc Zuck's "Metaverse" concept is now pretty ancient, and I don't see anything new, innovative or exciting, just another Second Life with more ads in your face. With the technology we have now, I don't know why there isn't an app that does voice recognition searches for products and lets you swipe through augmented reality 3d photos of each product accompanied by reviews. Or supermarket shelves where you say "fruit" and then tap the items you want. I suspect 20 years from now the concept of in-person shopping with a staff member at the checkout will be quaint (e.g. gift shop) and specialised (E.g. Apple store). But as for Zuck's Meta, unfortunately I think their offering will beat everybody else's, no matter how shitty it is, as you'll be able to import 100% of your FB/Insta/WhatsApp data, and that matters to consumers more than anything else.