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How is this related to the world of SEO? He’s talking about paid search issues.

• mike_d 5y ago
  SEO and SEM are effectively interchangeable at this point.
  • austinpena 5y ago
    As someone who manages both SEO and PPC campaigns I don’t think that’s true. SEO is a subset of SEM and the “blackhat tactics” that SEO’s can use against competition are dramatically different than those used in the PPC world.
    • dsl 5y ago
      When you say "the police arrested a drug dealer," most people don't care if they were selling heroin or cocaine.