(disclaimer: I work for Brave) Just to be clear, no ads are "replaced" when a user opts-in to seeing Brave ads. Ads and trackers are blocked on all websites by

(disclaimer: I work for Brave) Just to be clear, no ads are "replaced" when a user opts-in to seeing Brave ads. Ads and trackers are blocked on all websites by default when you use Brave. IF a user opts-in to viewing Brave ads, THEN they see the ads as notifications that are in Brave's ad inventory and that line up with their interests. This ad matching to users' interests is all done on-device - Brave or advertisers never learn anything about which ad a user saw or what their interests are. This is core to the privacy model of Brave ads. You can read more here: https://github.com/brave/brave-browser/wiki/Security-and-privacy-model-for-ad-confirmations https://github.com/brave/brave-browser/wiki/Security-and-pri...