One way to justify this is if people don't feel like paying for something and the business runs out of money, it culls the models of business that aren't workin

One way to justify this is if people don't feel like paying for something and the business runs out of money, it culls the models of business that aren't working and a replacement will come along at some point if there is any merit at all to it. However I am not convinced people don't want to pay for digital goods. Many digital goods can be accessed through piracy, like music or TV shows, but people still pay for Spotify and Netflix. Steam still makes a ton of money selling digital games despite rampant piracy. These businesses provide some value beyond the content itself, and perhaps the more successful media/news outlets will have to discover what that is for them.