3 ms·
> One of the market leaders in mycelium pack-tech is Ecovate Design, based in New York, which closed a $60 million round of funding last year. One of the compan
by revscat 5y ago
> One of the market leaders in mycelium pack-tech is Ecovate Design, based in New York, which closed a $60 million round of funding last year. One of the company’s products is Mushroom® Packaging, which is made with just hemp hurd, a byproduct of the fiber hemp industry, and mycelium to form a solid composite form that is light, strong, fire, and water-resistant.
This is all well and good, but how do they manage to have a trademark on the word “mushroom”?
- giantg2 5y agoI have a similar thought. Just to be clear though, it's a Brand and not a Trademark. I think brands do not have the restriction of being original since it's just the name you want to be identified by. But I could be missing something.
- ijlx 5y ago® is the symbol for "registered trademark" though?
- giantg2 5y agoTrue. I guess a brand is just a subset of a trademark with the only additional requirement that it be made of words and not symbols. And it seems that because the packaging is the mycelium and not actually mushrooms, that they can use "Mushroom". Interesting. https://secureyourtrademark.com/can-you-trademark/common-words-phrases/ https://secureyourtrademark.com/can-you-trademark/common-wor...
- dymk 5y agoLikely the same way that Apple holds their name
- CameronNemo 5y agoBut in that case the computers are not literally made of apples.
- iratewizard 5y agoSource?
- gamblor956 5y agoBecause mushrooms are traditionally food, and not packaging, so the "trade" mark is relevant and claimable with respect to packing materials. They would have difficulty enforcing the trademark against other uses of mushroom, and attempts to do so could result in their trademark being voided on breadth grounds.
- deleted 5y ago[deleted]