Valid point.. I should have put it in terms of the effort/ROI of each approach: In that first five years, it was entirely word of mouth. The only people who fo

Valid point.. I should have put it in terms of the effort/ROI of each approach: In that first five years, it was entirely word of mouth. The only people who found us did because they met someone in the core group or knew someone who met someone in the core group. It required us to talk about it regularly everywhere in addition to organizing the actual meetings, etc. In the next year on Meetup, they only had to organize meetings. Fundamentally, it's not all that different than any early stage startup except that we were driven by passion, not pay.