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This isn't as new as it seems. Agencies (including "agencies of one") have been doing work on retainer for as long as there have been agencies. The retainer mo
by webmaven 5y ago
This isn't as new as it seems. Agencies (including "agencies of one") have been doing work on retainer for as long as there have been agencies.
The retainer model may be more common among legal firms than design agencies (largely because clients imagine their design needs are occasional or episodic rather than continuous), but it has absolutely been used for design.
- ypeterholmes 5y agoExactly. And I'd add one note- many businesses can't afford a "subscription" for thousands of dollars a month.
- WJW 5y agoHow do these businesses afford employees then? Surely a normal employer-employee relationship is even more subscription-like than a freelancer on retainer.