I disagree. We have a similar event table in our product, and there was a huge pain in getting stats and reports for our clients and vendors. I've created a si

I disagree. We have a similar event table in our product, and there was a huge pain in getting stats and reports for our clients and vendors. I've created a similar application - one with integrated cohort analysis, a full working definition dictionary for all events, and a reporting dashboard that allows account managers access to data for their clients on a daily basis. The idea is that dev + product + account mgmnt work on the same platform. I built it myself in my spare time over the course of about 4-5 weekends. When data is fully integrated and accessible it makes it worth the investment.