While I’m not disagreeing with you it’s worth point out there have been middle men in the software industry since it started, publishers and retailers have alwa

While I’m not disagreeing with you it’s worth point out there have been middle men in the software industry since it started, publishers and retailers have always taken their cut. Sometime totalling far more than 30%. Apple see themselves as a retailer of software, bricks and mortar retailers take a 30-50% cut of sales. Apple (and Jobs) clearly modelled the App Store on that. That’s not to so say it’s right, the internet is meant to democratise society and remove these middle men. Apples cut should be significantly lower.