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How is it handwavy? They are an ad agency, and their sales pitch is an ad delivery model that respects user privacy (they download an entire country catalog in
by soundnote 5y ago
How is it handwavy? They are an ad agency, and their sales pitch is an ad delivery model that respects user privacy (they download an entire country catalog in bulk and do all matching locally).
The coin works such that Brave buys BAT with a percentage of their normal money ad revenue, distribute it to users who can then use that to tip content creators with Brave's tipping service. Content creators can then sell BAT for real money, and there's always someone buying, namely Brave. It's pretty much the least scammy crypto coin I've come across.
- veidr 5y agoWell, just in the sense that I don't see how it is going to possibly work, without radical revision/pivot. Maybe it will, though; I am kind of rooting for them. But when I tried it, the ads Brave served were much worse than banner ads in a web page — they were super-intrusive system notifications, with ad payloads in them. I can't imagine any significant number of users ever using Brave with those ads enabled. Likewise, I have never seen a website that is willing to accept my BAT crypto, other than the one posted in this thread. Perhaps the second point (micropayments to authors) is not critical to their model, though.