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Nvidia as a hardware manufacturer has long lead times and low flexibility. As a result they prefer predictable and dependable sales, not random boom and bust cy
by modeless 5y ago
Nvidia as a hardware manufacturer has long lead times and low flexibility. As a result they prefer predictable and dependable sales, not random boom and bust cycles. The gaming market is dependable, mining isn't.
They don't mind selling some GPUs to miners, of course. But mining is disrupting the supply of GPUs to the gaming market which could hurt future growth of the gaming market in general as well as Nvidia's share of it. And Nvidia is a company that has no qualms about artificially segmenting markets to apply price discrimination or otherwise manipulating customers as much as they can get away with. So they are trying to separate the markets for gaming and mining by any means they can think of.
- ciupicri 5y agoWhy is the mining market not dependable?
- trinovantes 5y agoIt crashed back in 2018 and dumped a lot of cheap GPUs on the aftermarket. Nvidia plans production runs years in advance and can't handle the randomness of sudden crypto crashes
- paulmd 5y agohuge variations in the price of crypto lead to enormous mining boom/bust cycles that are impossible to plan for. Semiconductor fab planning operates at least a year in advance, and even then there are limits, TSMC has other customers and NVIDIA can't order 100% of TSMC's supply even if they wanted to. But in a day, crypto prices can 10x, or 0.1x, and this occurs relatively frequently (potentially tied to large capital injections from a questionable "stablecoin" called Tether). When that happens, mining suddenly becomes 10x as profitable, and miners hoover up every card on the market for the next 6 months, so the market goes through a prolonged shortage and periods of very high prices (as market economics dictate). Then when it crashes, miners dump all the cards back on to the market, and then NVIDIA has to drop prices to compete with a flood of used cards. It's all basically impossible to plan around given the realities of silicon production.